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Culture and People
Grupo Peñaflor is formed by a team of people committed to the growth of the Argentine wine industry. The ability to resolve and flexibility are the key factors for learning and for the effective adjustment of the organization to the ongoing background changes.
The level of professionalism of our men and women is not bound by sector or geography. The marketing, management, production and logistic teams are experts in their field who pass on their knowledge. They are proud of belonging to the same bunch: Grupo Peñaflor.
Grupo Peñaflor's business philosophy is based upon the quality of its products and services and on a strong commitment to understand and satisfy consumers' needs. Its Quality Assurance System endorsed by the certification and maintenance of International Standards such as BPM, HACCP and BRC, constitute the core of its business culture. This approach has allowed Grupo Peñaflor to be the largest Argentine wine exporter with a great background and international recognition.
Being faithful to this philosophy, our oenologists, viticulturists and businessmen interpret consumers' needs and market trends by means of their research, science and art.
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The pillar stones of the character of Grupo Peñaflor are Determination, Challenge and Innovation, Excellence and Passion for the wine. Nurtured by these values, the Grupo Peñaflor ethic is evolving constantly by means of the development of the following features:
 Focus on results.
Innovation.
Learning spirit.
Focus on the consumer.
Focus on quality.
Ethics and Leadership.
Commitment.
Business knowledge.
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