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Grupo Peñaflor is the integration of different wineries which satisfy the demands of specific consumer sectors. They all evidence the features considered essential for Grupo Peñaflor:
 " Independent oenological, viticultural and business plan.
" Management autonomy in their processes.
" Closeness to the terroir.
" Traditional and prestigious brands.
" A commitment to understand and satisfy consumers' needs.
The wineries are the roots that nurture Grupo Peñaflor. The richness of their origin, their history, enterprising vision and oenological and viticultural philosophy give birth to a dream and establish a goal: to be the leading group in the Argentine wine industry.
With a long term strategic vision, the management team designed a new management model in 2002, which rendered an innovating business plan that is unique in the Argentine vinicultural industry and which defines Grupo Peñaflor.
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With a long term strategic vision, the management team designed a new management model in 2002, which rendered an innovating business plan that is unique in the Argentine vinicultural industry and which defines Grupo Peñaflor.
Throughout the years, Grupo Peñaflor has developed along the following guidelines:
strategic decisions; marketing and financial achievements; a sharp investment plan concerning assets and technology; optimum value for money in every market sector; the ability to operate at minimum costs; certification of International Quality Standards and the creation of a powerful and distinctive culture. The excellence of its management team is the basis of this evolution and its most outstanding features are:
Commitment to grow.
Creativity and innovation.
Ethical and transparent management.
Professional and efficient performance.
Oenological and viticultural excellence.
Commitment to consumer's tastes and habits.
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